Bass Rocks Consulting has helped countless organizations over the years reach their goals. Check out some of our client reviews, our work and case studies below. Request a consultation to see how we could replicate this success for your organization!
Client Testimonials
Data Driven!
“The BRC team listens, acts on data and goes above and beyond to do great work for us across the board.”
— Suzanne T, eCommerce CEO
Highly Recommend!
“I’ve worked very closely with BRC for the past year+ and their insights in the paid search and paid social spaces have been a great benefit to not only my work, but that of my team as well. A lot of the success we’ve seen since this year we would not have hit without Bass Rocks Consulting.”
— Raphael G, Director of Marketing at an International Non-Profit
All Stars!
“The team have been all-stars and incredible to work with. They are incredibly prompt and efficient with their responses and strategic suggestions. We are thrilled with the performance of the account.”
— Dan N, Digital Marketing Director at a University
Partner 1: Industrial Additive Manufacturing Company
- Goal: Generate quality leads that will produce sales of their products & services (mainly 3D printers and the SaaS compliment).
- Strategy: Developed a comprehensive Google, Bing, Facebook & LinkedIn account structure with a full-funnel approach. We specifically focused on the upper funnel channels, SEO optimization and content production to introduce the new brand to a wider audience, across the globe, of engineers in-market for this solution.
- Results: They started with only investing $5k per month in digital marketing, but within 2 years they had increased their budget to $120k+ per month. The cost per lead consistently decreased for them as we scaled up the marketing investment. Their company more than tripled in size within the timeframe we were working on their account and they have been recognized as one of the top, fastest growing companies in their field.
Partner 2: Local Newborn Care Experts
- Goal: Generate appointment bookings for expecting and new parents seeking assistance with all aspects of newborn care & education – lactation consults, birth classes, sleep training, day/overnight care, online classes, and more.
- Strategy: Developed, from scratch, a highly effective non-branded Google search campaign strategy, along with Facebook & Instagram ad promotion to reach a larger range of our target audience with more compelling ads. Through high quality technical SEO, content creation and targeted paid media campaigns we helped them pivot to an additional virtual approach & service line so they could continue expanding & scaling not only in Boston, but across the United States.
- Results: Over the past 6 months, we have generated over 700 bookings & sales for their various offerings. This was accomplished on roughly $20k in ad spend and a CPA less than $30, which has generated a massive ROI for them given, their products/services range anywhere from $150 -$300+ per offering.
Partner 3: Educational College Consultant & SAT Tutoring Prep
- Goal: Produce leads & sales from parents & students actively seeking assistance navigating the college application process – SAT Tutoring/Prep, Resume Building & Extracurriculars, Building a Target School List, College Essay Editing, and more.
- Strategy: Utilized Google, Facebook & LinkedIn to reach our target audience across multiple channels within every stage of the college admissions process. We raised awareness of the services via the social channels, Facebook & LinkedIn, and captured the demand within our search campaigns and SEO tactics.
- Results: The company typically invested around $30k per month in digital marketing and we consistently generated a 300%+ ROI for their team after they evaluated the revenue attributed to our efforts less all the costs – ad spend, sales team, admin time & work, etc. There was even one instance early on in our partnership when we had to temporarily pause all ads because we were producing too many leads for their sales team to keep up with during their workday. We paused ads for 1 month while they hired more sales reps, then we were able to resume as they continued growing their business.
Partner 4: Cybersecurity Risk Management Solutions Provider
- Goal: Generate highly qualified leads from Chief Information Security Officers (CISOs) and other cybersecurity professionals seeking a cybersecurity risk management offering.
- Strategy: Completely re-structured their Google Ads, Bing Ads, Facebook & LinkedIn accounts to develop a mix of high-funnel and low-funnel campaigns aiming to educate prospects on their unique services higher in the funnel and generate demo requests from the more targeted, low-funnel campaigns. We promoted a mix of valuable content assets – whitepapers, eBooks, etc. within search, display & social to introduce prospects to their organization with the end goal of driving demos, MQLs, SQLs, and opportunities through remarketing and the other low funnel prospecting campaigns. We partnered with their content team to recommend new asset themes based on emerging search trends in the industry. We continuously tested different bid strategies, landing pages, ad copy, keywords, audiences & much more to consistently refine and improve performance.
- Results: We recently did a fiscal year review of their performance vs the past year. Throughout this fiscal year vs the same time period last fiscal year, they have experienced substantial growth from our efforts. They invested 76% more from roughly $412k to $725k, while their conversion metrics from our digital marketing campaigns efficiently scaled up:
- Leads jumped 238% from about 4,000 to 13,500+
- Conversion rate improved 191%
- Cost per lead decreased 49% from $103 to $53
